Meta wanted to promote Facebook’s business development tools, such as Pages, Groups, and more, through a series of nearly a hundred short explainer videos. The task involved telling brief stories that show people interacting with Facebook business tools, and we executed using brand-approved vector characters and layered faux UI files per client-provided storyboards, all of which Jon Rom along with the team at Mass FX Media (www.massfxmedia.com) fully rigged and animated in Adobe pipeline tools.